blog.wsiwebbasedmarketing.co.uk

We are often too focused on getting more traffic to our web site and forget about how we convert this traffic after we’ve attracted it.

Landing pages are a very important part of your online marketing, especially if you are using AdWords or other marketing that links back to your site. How many times have you clicked on a link for a particular product to be taken to a sites home page? All inbound links should be pointed to a great landing page that offers exactly what the user expects and gives them an easy path to purchase it or get in touch with you.

This short 2m23s video will give you some great tips on getting this right.

Google AdWords Pay Per Click (PPC) advertising is incredibly effective when done well, but it can be a black hole for money if done poorly.

Making the best use of your advertising budget does require you to learn a little about Google AdWords but it’s time well spent.

To help you with this we’ve put together a 2 minute video that gives you the main principles of a successful Google AdWords campaign that you can easily apply to your Google PPC advertising. Enjoy…

A short public information reminder announcement about AdWords

To inform and protect a user’s information, Google some months ago enforced a new policy to all websites advertising with them. All pages on a website collecting personal and financial information via a form require a privacy policy.

Google provides a guide here, you can even ask for a review of your privacy policy if you’re concerned The policy must include:

• What personal information is being collected in the form
• How the information will be used by the company
• If and how personal information will be transferred to 3rd party companies
• Instructions on how users can modify or delete their personal information
• How users can opt out of future communications

For those websites without the policy present, Google may flag the campaign, and therefore, prevent the campaign from spending until the policy is added.

If WSI Web Based Marketing is running your AdWords Campaigns we will ensure you comply and if not we’ll review this immediately. If you are running your own campaigns we would recommend you take a few minutes to review this very soon. If you need advice please just ask Alan Tomkins on 0800 9885534 or drop me an email at alan.tomkins@wsiwbm.co.uk

Many of my clients use AdWords to promote their businesses both locally and nationally, and in many cases I help run their campaigns for them.  This is mainly because setting up and using AdWords is daunting requiring much more than just writing an advertisement.  Here are some areas where we spend time during a campaign; keyword research, ad copy, split testing, constant monitoring and tracking, managing different campaigns, allocating budgets, setting up landing pages, conversion monitoring, and adding new advertisements.

Adwords Express takes many of these areas out of the equation by simplifying the entire process.  It’s specifically aimed at small traders with a local customer base. Hotels, restaurants, bars, cafes retail, dry cleaning, repairs, the list is endless, but any business that targets local customers.

We can help by giving you a £50 credit on your new account, no strings attached. Just ask me at  alan.tomkins@wsiwbm.co.uk

Although Google says you don’t need a web site, you can use your places page, I would disagree.  When someone clicks on a link for your products or services you want to offer them exactly what they are looking for. Making the most of every click through that you are paying for really requires a landing page aimed to get the user to call, text, email, fill in a form, or visit your premises. A generic places page just doesn’t offer this level of conversion capability.

So here are the headlines:

• LOCAL TARGETING – Attract clients locally: AdWords Express campaigns target end users who are nearby the advertiser or search for a specific product/service offered by the advertiser
• SIMPLE – No need to create and manage the campaign: Keywords are automatically selected based on the categories of the business
• TRANSPARENT – Cost control: Monthly budget limit specified by the advertiser
• MEASURABLE – Simple performance tracking: simplified dashboard directly accessible from Place Page
• GREATER ELIGIBILITY- No need to have a website: the Place Page can be the destination page for the ads

Google have provided an excellent guide to Google AdWords Express (14MB) to help you through the entire process so why not give it a go?  Allocate say £100 per month and see how it goes.  I know AdWords work, I have clients that have based their entire marketing strategy on AdWords and have been very successful, so give it a go, there’s not much to lose and a great deal to gain.

If you need help just get in touch, alan.tomkins@wsiwbm.co.uk, I can even offer you a £50 credit on your new account, no strings attached, so if you like you can use this to help set up AdWords Express if you’re not sure.

You can see Googles AdWords Express pages here.